3 timeless principles of good cause-related communication
Heart: engage your community from a place of passion and compassion. Facts matter less.
Simplicity: if you can't tell your brand story to a 9year-old it's no good.
Story: the root of all: "Millions survive without love or home, almost none in silence; the opposite of silence leads quickly to narrative, and the sound of story is the dominant sound of our lives..." Reynolds Price